PRIMATE COUTURE | 14 Images

The Fashion Instinct

This is a look at the basics and roots of fashion. The kickoff to this project came from the master itself. No, not Darwin. It was Karl Lagerfeld. One day he mentioned in an interview: “The real difference between animals and humans is fashion.” Really?

We studied those who are nearest to us – the Great Apes. The shootings took place in a Zoo in Germany. We simply have thrown pieces of clothes, fabrics and accessories into the enclosures. And whatever the apes did, they did it on their own! Any intervention or even directing was impossible! The animals were neither tamed nor trained! No person could enter the enclosures while the apes were in! NO, WE HAVE NOT DRESSED THE APES!

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